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Case studies

Results that show up in the numbers

A selection of representative engagements across categories. Figures reflect typical outcomes from our work; specifics vary by client and starting point.

Fashion & apparel

Cutting returns with AI fit guidance

Challenge

A mid-market apparel retailer faced a 38% return rate driven by sizing uncertainty, eroding margins and inflating support volume.

What we did

We built a conversational fit finder backed by garment data and purchase history, integrated into the PDP and guided-selling flow.

−24% return rate on guided purchases
+11% PDP conversion rate
6 wk to launch
Consumer electronics

Semantic search that ends in purchase

Challenge

A specialist electronics store had a 19% zero-result search rate and search-driven conversion well below site average.

What we did

We replaced keyword search with an intent-aware semantic engine, added merchandising controls and tuned ranking against conversion data.

+34% search-driven revenue
−92% zero-result searches
+27% search → cart rate
Health & beauty

Automating support without hurting CSAT

Challenge

A fast-growing beauty brand's support team was overwhelmed by repetitive order-status and routine product questions.

What we did

We deployed an AI agent for deflection plus an agent-assist tool drafting replies with full order context and brand-safe guardrails.

63% of tickets auto-resolved
−41% median first response time
+4 pts CSAT vs. baseline
Home & garden

Guided selling for considered purchases

Challenge

A home-improvement retailer saw shoppers stall on complex, high-consideration products with many compatibility rules.

What we did

We designed a hybrid rule + LLM product finder that asks the right questions and recommends compatible bundles with confidence.

+19% average order value
+15% add-to-cart rate
−30% pre-sales support tickets
“The thing that stood out was the focus on outcomes. Every conversation came back to the metric we'd agreed — and the metric moved.”

Director of Digital · multi-brand retailer

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