AI Strategy
Our writing on ai strategy for eCommerce teams.
How to Build an eCommerce AI Roadmap
A practical method for deciding where AI will move your numbers — and sequencing the work for early, compounding wins.
14 May 2025 AI StrategyBuild vs. Buy: Choosing AI for Your Store
When to build custom AI, when to buy off the shelf, and how to make a decision you won't regret in 18 months.
5 May 2025 AI StrategyCalculating the ROI of AI in eCommerce
A grounded framework for estimating, tracking and proving the return on your AI investments.
26 Apr 2025 AI StrategyPractical AI Governance for Retailers
Governance doesn't have to slow you down. A lightweight framework for deploying AI responsibly in retail.
17 Apr 2025 AI StrategyGDPR and AI: A Practical Guide for eCommerce
How to use AI on customer data while staying on the right side of the GDPR. Principles, pitfalls and practical steps.
8 Apr 2025 AI StrategyFrom AI Pilot to Production Without the Stall
Most AI pilots never ship. The organisational and technical moves that get pilots into production and into the P&L.
30 Mar 2025 AI StrategyHow to Choose an AI Vendor (or Partner)
The questions to ask, the red flags to watch for, and how to tell a real partner from a slide deck.
21 Mar 2025 AI StrategyEnabling Your Team for AI Adoption
Technology is the easy part. How to bring your team along so AI tools actually get used and deliver value.
12 Mar 2025Ready to turn AI into revenue?
Book a free 30-minute consultation. We'll map the highest-ROI AI opportunities for your store — no obligation, no jargon.